From Passion to Profession of Alyana Gutierrez

Alyana Gutierrez, CHRP®, is redefining HR leadership through her dual expertise in human capital management and legal compliance. As the Legal Services and Human Capital Management Officer at the Guanzon Group of Companies since 2023, she plays a critical role in ensuring that HR policies align with both business objectives and regulatory requirements.

Her background as a Certified Paralegal from the University of the Philippines Law Center gives her a distinct advantage in interpreting labor laws, refining policy frameworks, and addressing workplace concerns with legal precision.

Committed to continuous professional growth, Alyana is set to complete her Professional Certificate in HR Regulations and Legal Compliance from IFPM by May 2025—a testament to her dedication to staying ahead in an ever-evolving field. Whether she’s optimizing policy manuals, advising on labor compliance, or enhancing employee engagement initiatives, Alyana ensures that organizational strategy and legal integrity go hand in hand.

“HR isn’t just about managing people—it’s about protecting them while driving business success,” she emphasizes. With her rare combination of legal acumen and HR expertise, Alyana is shaping a new standard for ethical, compliance-driven people management.

The CHRP Certification: Elevating HR Strategy and Credibility

How She Discovered the CHRP Program

Alyana first encountered the Certified Human Resource Professional (CHRP) program while exploring professional development opportunities on LinkedIn. Intrigued by discussions about its industry relevance and comprehensive curriculum, she recognized its potential to enhance her HR expertise. The more she learned, the clearer it became that CHRP would provide the structured knowledge she needed to excel in her dual role.

“I first came across the CHRP program in the Philippines while browsing through LinkedIn. As I was exploring professional development opportunities, I noticed discussions and posts highlighting the program’s value in advancing HR expertise. The more I learned about its curriculum, industry relevance, and certification benefits, the more I recognized its potential to enhance my capabilities. This discovery ultimately led me to pursue the certification, equipping me with essential knowledge and skills that have significantly enriched my role in HR and legal services,” she added.

Why She Pursued CHRP Certification

For Alyana, earning the CHRP certification was a strategic decision to formalize her HR knowledge and strengthen her ability to navigate complex workplace dynamics. “Pursuing CHRP certification was a natural step for me, given that my role has consistently involved concerns and processes aligned with our Human Capital Management (HCM). As I navigated the complexities of employee relations, organizational strategies, and legal compliance, I recognized the immense value of formalizing my expertise through certification.”

“Earning CHRP allowed me to deepen my understanding of best practices in HR, refine my approach to people management, and ensure that I am equipped with the latest industry knowledge. It solidified my ability to make informed, strategic decisions that contribute to both employee well-being and business success. Ultimately, this certification has empowered me to elevate my role, bringing greater impact to the organization’s HR-centric initiatives,” she explains.

“CHRP gave me the frameworks to align HR best practices with regulatory requirements, ensuring our policies are both effective and legally sound.” The certification also reinforced her credibility, enabling her to contribute more strategically to organizational decision-making.

How CHRP Transformed Her Professional Impact

Since becoming CHRP-certified, Alyana has seen a significant shift in her career trajectory. The credential has empowered her to implement data-driven HR strategies, streamline compliance processes, and foster a workplace culture grounded in fairness and efficiency. At Guanzon Group, she has taken on a more prominent role in Human Capital Management, driving initiatives that enhance workforce engagement and operational effectiveness.

“Becoming a Certified Human Resource Professional (CHRP) is a game-changer for anyone in HR. It deepens your knowledge base, enhances credibility, and opens doors to career advancement. With certification, professionals gain a stronger foundation in HR best practices, labor laws, talent management, and strategic planning—making them more eWective in fostering workplace growth and development.”

“At Guanzon Group, we believe in unlocking potential — which aligns perfectly with what CHRP certification does: it empowers HR professionals to make impactful decisions, drive employee engagement, and build a thriving organizational culture”

Externally, the certification has expanded her professional network, connecting her with industry leaders and keeping her updated on emerging HR and legal trends. “CHRP didn’t just validate my skills—it gave me the confidence to lead with authority and innovation,” she reflects.

Today, Alyana leverages her certification to mentor colleagues, refine organizational policies, and ensure that Guanzon Group’s HR practices remain both progressive and compliant. Her journey underscores how professional credentials can amplify one’s ability to create meaningful, lasting change in the workplace.