Florence Grace Sagitarios Diniay, CHRP®, is an accomplished human resources professional with extensive experience in HR leadership roles. Her career is marked by a strong background in end-to-end recruitment, employee relations, labor union management, performance management, and employee engagement.
She has held key positions such as HR Manager at Goosefat Ventures, Inc., where she was responsible for policy creation, strategic HR planning, and overseeing recruitment and training initiatives.
Her expertise also includes handling labor grievances, conducting administrative hearings, and facilitating union negotiations, demonstrating her capability to manage complex HR functions across multiple regions and industries.
In addition to her practical experience, Florence is pursuing a Master in Management with a major in Human Resource Management, further enhancing her strategic and leadership capabilities. Her professional journey includes roles as an HR Executive at Robinsons Retail Holdings, Inc. – Rose Pharmacy, and HR Officer at Zest.O Corporation, where she managed HR operations for numerous branches in Visayas and Mindanao.
Her hands-on approach in recruitment, policy implementation, and employee development, combined with her commitment to fairness and compliance, underscores her as a dedicated and strategic HR leader poised to contribute significantly to any organization’s growth and culture.
Discovery of the CHRP® program in the Philippines
“As I am currently pursuing my Master’s Degree in Management with a major in Human Resources, and having successfully passed the CHRA (Certified Human Resource Associate), I am eager to take the next step in my professional growth.
Through my research, I discovered that the CHRP® (Certified Human Resource Professional) designation is one of the highest and most recognized HR certifications in the Philippines. This internationally recognized qualification, awarded by the International Federation of Professional Managers (IFPM) in the UK, immediately inspired me to pursue it and further advance my career in HR.”
Personal motivation versus external encouragement
“No, it wasn’t a mentor or colleague who encouraged me to get certified, it was entirely driven by my own personal goals. I’ve always believed that growth comes from challenging oneself, and pursuing this certification is my way of adding value to myself.”
Career goals at the time of certification
“At this time, my aim is to become an HR Director or even the President of Human Resources in private organization, where I could create a bigger impact in shaping policies and workplace culture. I also dream of serving as the Head in Human Resource Department in the government in Davao City, so I can contribute not only to private organizations but also to public service nor I’ll teach in Universities to all Human Resource Students.”
How CHRP® changed or improved her HR career
“CHRP® didn’t just add to my credentials—it transformed me into a more confident and credible HR leader!
You cannot add value to others if you don’t add value to yourself.” The CHRP® certification empowered me to grow with confidence, think strategically, and add greater value as seasoned HR professional.”
Opportunities opened after certification
“Not yet, since I haven’t actively looked for new opportunities. But I believe this certification has already prepared me, and I know new doors will open very soon.”
Specific ways CHRP® helped in her role
“The CHRP® certification has truly elevated how I perform in my role. It not only deepened my HR knowledge but also gave me the confidence to handle challenges with clarity and professionalism. Beyond day-to-day tasks, it shaped my perspective to think more strategically—aligning HR practices with organizational goals and creating real impact. Most importantly, it strengthened my credibility as an HR professional and inspired me to continuously push myself to grow, lead, and add greater value to my organization.”
Recommendation to other HR practitioners and why
“Yes, I would highly recommend the CHRP® certification to other HR practitioners. It provides a solid foundation of HR knowledge, enhances professional credibility, and equips HR professionals with practical tools to handle both strategic and operational challenges effectively.
Beyond technical skills, it also fosters confidence, ethical decision-making, and a proactive approach to HR management, making it a valuable investment for anyone looking to grow and excel in the HR field.
“You cannot add value to others if you don’t add value to yourself.” The CHRP® certification empowered me to grow with confidence, think strategically, and add greater value as a HR professional.”