Benjie Unica, CHRP, stands as a pioneering force in human resource innovation, renowned for his ability to redesign systems, enhance team performance, and drive strategic efficiency across global organizations. With over a decade of progressive HR leadership, he has successfully managed complex regional and international operations, implementing groundbreaking initiatives that have reshaped HR service delivery in the dynamic Asia-Pacific market.
Currently serving as Manager of HR Helpdesk – APAC for a multinational corporation, Benjie leads a team supporting over 4,000 employees across the region. His strategic vision has elevated customer satisfaction through world-class service standards and cross-functional partnerships. Among his notable achievements are the implementation of an HR chatbot and the Tier Zero Campaign, which significantly reduced case volume while promoting self-service adoption. His Project Red standardization program achieved a remarkable 99.95% case closure rate across multiple countries, while his APAC Optimization Initiative delivered rapid solutions to longstanding service challenges. “True HR innovation lies at the intersection of technology and human empathy,” Benjie asserts, a philosophy that has guided his successful digital transformation efforts while maintaining exceptional employee experience standards.
The Strategic Value of CHRP Certification
How He Discovered the CHRP Program
Benjie first encountered the Certified Human Resource Professional (CHRP) program while seeking to strengthen his strategic HR foundation. “I discovered the CHRP program while researching ways to strengthen my HR foundation and deepen my strategic knowledge. It came up as a credible, well-structured program that aligned with my goals.” Recognizing it as a credible, well-structured credential that aligned perfectly with his professional goals, he identified the certification as the ideal platform to formalize and expand his extensive operational experience.
Why He Pursued CHRP Certification
The decision to pursue CHRP certification stemmed from Benjie’s desire to enhance his capabilities with a comprehensive, formal framework. “I wanted to enhance my HR capabilities with a formal, comprehensive framework. The certification offered that structure and credibility while allowing me to learn alongside other professionals in the field. My drive was mostly internal, but I was fortunate to have strong mentors within my organization—shoutout to Jhet Jose, Lulu De Guzman, and Allan Blanco—who encouraged me to pursue the program. I also had guidance from an external mentor, Marvin Zoilo, whose perspective really pushed me to think more strategically about my HR path. Their combined support, along with my consistent exposure to strategic HR challenges, made it clear that earning the certification would elevate my impact.” he explains. The program offered both the academic rigor and professional network that would support his growth as an HR leader capable of driving organizational transformation.
How CHRP Certification Enhanced His Leadership
While immediate role changes didn’t follow certification, Benjie experienced significant professional transformation. “The CHRP gave me an enterprise-level perspective that changed how I approach even routine operations,” he notes. The credential provided him with enhanced credibility when leading strategic conversations about service delivery, change management, and employee experience design. “The certification gave me a stronger strategic lens and increased my confidence in leading conversations around HR service delivery, change management, and employee experience.”
The certification’s most valuable impact has been in sharpening Benjie’s ability to connect tactical execution with organizational strategy. He now approaches HR service design and system improvements with greater awareness of their ripple effects across service quality and employee experience. This strategic lens has proven invaluable in his work standardizing processes across APAC markets and implementing innovative digital solutions. “CHRP didn’t just validate my skills—it transformed how I see HR’s role in business success,” Benjie reflects. Today, he continues to leverage this enhanced perspective to drive clarity, efficiency, and measurable impact across all his initiatives.